Cookie Policy
Coffee for good. Putting fairness first.
Effective Date: 11/01/2026
This Cookie Policy explains how Amero (trading name of Africa Coffee Trading Ltd, Company Number 12084718 uses cookies and similar tracking technologies on our website www.amerocoffee.com.
What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They help the website remember your preferences and improve your browsing experience.
Types of Cookies We Use
We use the following categories of cookies:
Strictly Necessary Cookies
These cookies are essential for the Site to function properly. They enable core functionality such as security, network management, and accessibility.
Purpose: Authentication, shopping cart, checkout process, session management
Duration: Session (deleted when you close your browser) or up to 12 months
Can you opt out? No — these cookies are required for the Site to work
Examples: Login authentication, shopping basket items, payment transaction security.
Performance Cookies (Analytics)
These cookies help us understand how visitors interact with our Site by collecting anonymous information about pages visited, time spent on the Site, and any errors encountered.
Purpose: Website analytics, performance monitoring, user behaviour analysis
Duration: Up to 24 months
Can you opt out? Yes — via cookie banner or browser settings
Examples: Google Analytics, Hotjar (session replay and heatmaps).
Functional Cookies
These cookies allow the Site to remember choices you make (such as your language preference or region) to provide a more personalised experience.
Purpose: Language selection, remembered preferences, personalised content
Duration: Up to 12 months
Can you opt out? Yes — via cookie banner or browser settings
Examples: Language preference cookie, currency selection.
Marketing / Targeting Cookies
These cookies track your browsing habits to show you personalised advertisements and measure the effectiveness of our marketing campaigns. They may be set by us or by third-party advertising partners.
Purpose: Targeted advertising, retargeting, social media integration, campaign tracking
Duration: Up to 24 months
Can you opt out? Yes — via cookie banner or browser settings
Examples: Facebook Pixel, Google Ads, Meta Ads, retargeting cookies.
Third-Party Cookies
We work with trusted third-party service providers who may also set cookies when you visit our Site. These include:
Payment processors (Stripe, PayPal)
Analytics providers (Google Analytics, Hotjar)
Advertising platforms (Facebook, Google Ads, Meta)
Social media platforms (Instagram, Facebook for embedded content)
These third parties have their own privacy and cookie policies. We recommend reviewing them:
Google: https://policies.google.com/privacy
Meta/Facebook: https://www.facebook.com/privacy/policy
Stripe: https://stripe.com/privacy
PayPal: https://www.paypal.com/privacy
Managing Your Cookie Preferences
You have several options to manage cookies:
Cookie Banner
When you first visit our Site, a cookie banner will appear asking for your consent to use non-essential cookies. You can accept all cookies, reject all optional cookies, or customise your preferences by category.
Browser Settings
Most web browsers allow you to manage cookies through their settings. You can:
Block all cookies
Delete existing cookies
Allow cookies only from specific websites
Please note: If you block or delete cookies, some features of our Site (such as the shopping cart and checkout) may not work properly.
For more information on managing cookies in your browser, visit: www.allaboutcookies.org or www.aboutcookies.org.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies or legal requirements. Any changes will be posted on this page with an updated "Last Updated" date.
Contact Us
If you have any questions about our use of cookies, please contact us:
Email: info@amerocoffee.com
Contact form: www.amerocoffee.com/get-in-touch
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Coffee for good. Putting fairness first.
www.amerocoffee.com